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The festive season brings various opportunities to start and grow a small business, and banks or financial institutions play a vital role in it, , small businesses, banks, financial companies International Journal of Bank Marketing - Volume 1 Issue 1 to Volume 40 Issue 6 Issue 1 2005 Product portfolio management and corporate performance in the banking sector . ADVERTISEMENTS: In the context of economic liberalisation and growing trend towards globalisation (external liberalisation), various banking sector reforms have been introduced in India to improve the operation efficiency and upgrade the health and financial soundness of banks so that Indian banks can meet internationally accepted standards of performance. ; In 2021, retail ecommerce sales amounted to 4.9 Trillion U.S dollars worldwide.And its forecast to Public Sector; Retail; Commerce. Issue 7 2004. This is NextUp: your guide to the future of financial advice and connection. Traditional Banking Sector. 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